We got an enteresting question from a client, he asked me how we create a logo? How do we get the ideas to make the logo personal.

This is a very intesting question because a logo is a statement, an expression of YOU, your project or business. Also creating your logo is very personal and can be a challenging experience.  One often tends to find inspiration in their environment.

When creating a logo we ask ourselves the following questions:

- What keywords are associated to the logo?

Those words could be: happy, moving, strong, dependent, glossy, fluffy, urban, etc.

- What colors would be associated to those words?

Colors could be: bright red, glossy black, metallic silver, bright orange

- What shapes do you associate with your name or keywords?

Shapes could be: curves, strong lines, symbols, crosses, rectangles

In our opinion, the art of creating a logo is in how to combine the feedback from above questions, add a litte photoshop magic and you’re good to go!